Beyond Class · Wealth Intelligence

Business Development
with Oluwafemi.

Develop the commercial intelligence to identify opportunities, understand customers, build relationships, generate revenue and systematically grow a business.

Get 50% Early Bird
Releases November 2026Join early and get this course at half the regular price.
Oluwafemi Oyewunmi
About the course

Building a Business That Finds, Wins & Keeps Customers

Course Purpose
Develop the commercial intelligence to identify opportunities, understand customers, build relationships, generate revenue and systematically grow a business.

Who It Is For
For entrepreneurs, business owners, sales and growth professionals, consultants and leaders responsible for creating commercial value.

Course curriculum

What you will learn.

A practical, self-paced learning journey. Open each module to explore the lessons and practical application.

01

Understanding Business Development

  • What business development means
  • Business development vs sales vs marketing
  • Growth engine
  • Commercial opportunities
  • Markets and customers
  • Value creation
PRACTICAL APPLICATION · Business Growth Engine
02

Market & Opportunity Intelligence

  • Markets
  • Market research
  • Customer segments
  • Industry analysis
  • Competitor intelligence
  • Market gaps
  • Opportunity sizing
  • Emerging opportunities
PRACTICAL APPLICATION · Market Opportunity Analysis
03

Customer Intelligence

  • Customer problems
  • Customer discovery
  • Buyer personas
  • Jobs-to-be-done
  • Decision-makers vs users
  • Customer needs
  • Buying behaviour
  • Pain points
PRACTICAL APPLICATION · Five Customer Discovery Interviews
04

Value Proposition & Positioning

  • Customer choice
  • Value propositions
  • Differentiation
  • Positioning
  • Competitive advantage
  • Messaging
  • Communicating business value
PRACTICAL APPLICATION · Value Proposition Canvas
05

Business Relationships & Networking

  • Strategic networking
  • Professional relationships
  • Relationship mapping
  • Partnerships
  • Stakeholder management
  • Trust
  • Strategic introductions
  • Long-term relationships
PRACTICAL APPLICATION · Strategic Relationship Map
06

Prospecting & Lead Generation

  • Finding customers
  • Lead generation
  • Outbound prospecting
  • Inbound opportunities
  • Referrals
  • Partnerships
  • Digital prospecting
  • Pipeline building
PRACTICAL APPLICATION · 30-Day Prospecting System
07

Sales Conversations & Negotiation

  • Discovery conversations
  • Better questions
  • Presenting solutions
  • Objections
  • Negotiation
  • Pricing conversations
  • Closing
  • Ethical selling
PRACTICAL APPLICATION · Simulated Sales Conversation
08

Partnerships & Strategic Alliances

  • Strategic partners
  • Partnership models
  • Corporate partnerships
  • Distribution
  • Institutional partnerships
  • Proposals
  • Negotiation
  • Partner management
PRACTICAL APPLICATION · Partnership Proposal
09

Building a Growth Engine

  • Sales pipeline
  • Conversion rates
  • Customer acquisition
  • Retention
  • Customer lifetime value
  • Referral systems
  • Growth experiments
  • Business development metrics
PRACTICAL APPLICATION · Business Development Dashboard
10

Scaling Business Development

  • Repeatable processes
  • CRM systems
  • Sales teams
  • Partnership teams
  • Automation
  • AI for business development
  • International expansion
  • New markets
PRACTICAL APPLICATION · 12-Month Business Development & Growth Strategy
Early Bird · November 2026

Learn it for half the price.

This course launches in November 2026. Join the early bird list now and get 50% off the course when enrolment opens.

50% Early Bird Access

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Beyond Class · Wealth Intelligence

Build the intelligence to earn, manage and grow.

Learn with Oluwafemi Oyewunmi and turn financial and commercial knowledge into practical action.

Join the Early Bird List